The Art of Interviews and Features: A Guide to Bringing the Best Out of Your Subjects

As a journalist, there are few things more exciting than the prospect of conducting an interview or writing a feature article. These formats require a unique blend of skill, creativity, and curiosity, as you strive to bring out the best in your subjects and captivate your readers. In this article, we’ll explore the art of interviews and features, providing tips, tricks, and best practices to help you excel in this important aspect of journalism.

The Purpose of Interviews and Features

Before we dive into the nitty-gritty of conducting interviews and writing features, it’s essential to understand their purposes. Interviews are a vital tool for gathering information, opinions, and insights from experts, celebrities, or everyday individuals. They can be used to explore complex topics, provide new perspectives, or give a voice to those who might otherwise go unheard.

Features, on the other hand, are in-depth articles that delve into a particular topic or issue, often combining personal anecdotes, expert opinions, and hard-hitting facts to create a compelling narrative. The goal of a feature article is to entertain, inform, and engage readers, while also raising awareness about important issues or highlighting inspiring stories.

Preparing for an Interview or Feature

Before sitting down for an interview or writing a feature, it’s crucial to do your homework. This includes researching the subject, reviewing relevant materials, and preparing thoughtful, open-ended questions. Consider the following:

1. Define the purpose: Clearly define the purpose of the interview or feature, including the themes you want to cover and the tone you aim to achieve.
2. Research the subject: Delve into the subject’s background, accomplishments, and areas of expertise to create a solid foundation for the interview or feature.
3. Craft thought-provoking questions: Prepare a mix of open-ended questions, the "how" and "why" variety, to encourage the subject to share insightful and engaging responses.
4. Listen actively: Actively listen to your interview subject, taking notes and asking follow-up questions to clarify or seek further information.

Conducting an Effective Interview

When conducting an interview, remember that it’s a conversation, not an interrogation. Aim to:

1. Create a comfortable atmosphere: Establish a relaxed and welcoming environment, allowing your subject to feel at ease and open up.
2. Build rapport: Take the time to establish a connection with your subject, sharing common ground or showing genuine interest in their story.
3. Use body language: Pay attention to nonverbal cues, such as nodding, making eye contact, and using engaging vocal inflections, to keep the conversation flowing smoothly.
4. Don’t interrupt: Avoid interrupting your subject, allowing them to fully express their thoughts and ideas.

Writing a Compelling Feature

When writing a feature article, focus on crafting a engaging, well-structured narrative that draws the reader in. Consider:

1. A clear structure: Organize your article into a logical, easy-to-follow format, with a strong introduction, body, and conclusion.
2. Vivid imagery: Use descriptive language and sensory details to bring the story to life, transporting the reader into the world you’re describing.
3. Incorporating quotes: Strategically place quotes throughout the article to add depth, texture, and insight, while also providing a more personal perspective.
4. Editing and proofreading: Double-check your work for accuracy, clarity, and grammar, ensuring a polished, professional final product.

Conclusion

Interviews and features are invaluable tools for journalists, allowing us to tell meaningful stories, shed light on important issues, and showcase the people and places that make our world a more intriguing, complex, and wonderful place. By following the tips outlined in this article, you’ll be better equipped to craft engaging, informative interviews and features that will leave a lasting impression on your readers.

Remember, the art of interviews and features is all about building strong relationships, asking thoughtful questions, and weaving a compelling narrative that resonates with your audience. With practice, patience, and persistence, you’ll become a master of the craft, and your readers will appreciate the effort you put into bringing the best out of your subjects.